To Get on Podcasts, Create a Media Kit | Jane Friedman

But before you pitch podcasts, I strongly encourage you to create a media kit. I use the term "media kit," but others might refer to it as a "press kit," a "one-page promotional kit," your "pitch sheet," or a "one sheet." Regardless of the name, it's a one-page document that ideally matches the look and feel of your brand. Its purpose is to offer everything a host needs to know about you that will ultimately make the host eager to interview you. It includes not only your bio and website but links to your social media platforms, your speaking topics, your headshot, your logo, and where you've already been featured. Your media kit is a one-stop shop.