Meanwhile, I was working on my column for Publishers WeeklyInternational news website of book publishing and bookselling including business news, reviews, bestseller lists, commentaries http://www.publishersweekly.com/. The theme: influencing readers-beyond BookTok. I certainly didn't expect to find a point of intersection with these two shows. Did I? Bear with me.
Is TikTok the Future of Book Marketing?
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