How to Be Active on Social Media without Losing Your Mind | Jane Friedman

Before I dive into more specific suggestions (particularly on the third option), let'ss reframe the discussion. Rather than thinking of social media as something you have to deal with, consider it this way: social media and online tools give us the means and opportunity to directly connect with fans in ways we never could have ten years ago. It can be a struggle, yes, but it is also a gift. If you think of social media as a tool for direct connection, it seems less like extra work and more like something fabulous. Now let's consider the three options in a little more depth.