"It's important to understand we are creating a radically new ebook distribution platform. It's a new way of thinking. Our philosophy is ‘radical simplicity': we deliver all books, to all people, all the time, you can download online and offline, and keep them on the device forever, it's raining books," says Yoav Lorch, CEO of the Tel Aviv-based ebook platform Total BooX. With Total BooX, a reader downloads a book for free and only pays for what they read.
Total BooX: Ebooks for the Way the 21st-Century Reader Reads
23 March 2015
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