7 April 2025
The global graphic novel market is getting more attention in Bologna this year, with an expanded number of exhibitors and panels dedicated to the topic. "Graphic novels represent one of the most significant growth areas in children's publishing globally," Peter Warwick, CEO of Scholastic, said during a panel celebrating the 20th anniversary of Scholastic's Graphix imprint. He pointed out that author Dav Pilkey's latest book sold more than two and a half million copies worldwide since its December release and attributed at least some of that success to the format's particular appeal to boys. "Our most recent event with Dav in the U.K. was in a venue that seated 2,000 people. It was full. Of the children who were there, over 90% were boys."
