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'The audacity of hope'

1 August 2011

'It could be that subjective factors may favour the survival of a culture of the written word, whatever happens on the ever-stormy seas of technological innovation and consumer economics. So far as we can see, e-books will mean smaller rewards for many authors. The "winner takes all" and "long tail" forces of the hi-tech cultural industries generally mean feast for the few, and famine for the many - but also new markets, and new audiences, for "niche" literature old and new.

Yet writing, and reading, have in this literary climate strong social foundations that it will take more than the odd upheaval in gadgetry and finance to shake. Even in an era of austerity - especially in such an era - authorship implies authority, and authenticity. Leathery rock idol, tanned former PM, fresh-faced family-friendly comic: the famous of all species must cement every new step in their career in place with a book, ghosted or otherwise. Whatever you think of the standard of these tomes, they all pay homage to the magic of print...

As long as taste-makers in education, the press, broadcasting and other public institutions keep their faith in new books and their begetters, those precious assets of voice and visibility will not be squandered. Whether the sums will add up for much professional literature remains another matter. The age of multi-platform publishing promises no easy fix for the plight W B Yeats called "that old perplexity, an empty purse" - nor to its corollary for authors with silver tongues and shallow pockets: "the day's vanity, the night's remorse". Still, for as long as a highly cerebral memoir by a foreign politician can grow into a barnstorming bestseller for an indie publisher, the book world should be allowed the audacity of hope.'

Boyd Tonkin, Literary Editor, in the Independent