The Bridgerton books got a makeover inspired by the steamy Netflix adaptation-the latest in a long line of redesigns that show how tricky marketing romance can be.
Well, friends, it's been another tough year. But as we wind down 2021, it is useful to remember the good parts, the pleasures small and large that got us through. And yes, a beautifully designed book can be one of those pleasures-especially when we're still spending more time at home than perhaps we would like.
Last fall, the Codex Group, a book audience research firm, conducted an online test to gauge how effective different book presentations were at getting consumers to browse books. More than 50 new and upcoming titles were included as part of the test, and nearly 4,000 book buyers took part. Read more
Book designer and author Joel Friedlander takes a look at pitfalls self-publishers face when doing their own book formatting, and explains how to avoid these mistakes in the first place.
We all judge books by their covers. A cover is the most important piece of marketing for any book. Publishers know this, which is why they have entire departments devoted to the design of book covers. Art departments do tons of market research, A/B testing, and usually go through several designs before deciding on a direction for a cover.
If you're looking for the most anticipated books of 2019, chances are your search will start with Google and end at Amazon. Chances are even better that one book cover will consistently jump off the screen: Marlon James's Black Leopard, Red Wolf, its graphic white title entwining with a writhing, jewel-toned print of a shape-shifting beast. Read more
We often can't help judging a book by its cover - but author Jojo Moyes says cliched cover designs are stopping potential readers from picking up books they might like.
Books, on the whole, are designed so readers think they know what they're getting before they even read a word - especially when it comes to those by, or aimed at, women.
Covers sell books. But in the case of Hillary Clinton's memoir What Happened, you can't help thinking that the book's sales in the UK are despite the jacket treatment, not because of it. Whereas the US jacket oozes the gravitas you expect from the woman who stood up to Donald Trump, the UK jacket has all the power of a shrugged "meh".
Before I saw the cover of my second novel, I worried about it. My greatest fear was this: A woman, looking out to sea. Her back is to the reader. Her hair is thrown up in a vague style that if nothing else can be described as "timeless." Her stance evokes a wistful, feminine longing-for a man, perhaps, or for a dinner she doesn't have to cook.
Jason Aaron Baca is good-looking, not handsome like the Ryans (Gosling and Reynolds) or rugged like Daniel Craig, who is fetching in a tailored Tom Ford suit. But when Mr. Baca, 42, slipped on a pair of dark aviator glasses recently, he looked remarkably like Tom Cruise in "Top Gun." Read more
‘I was very aware that because the manuscript has my name on it, people would just publish it, however bad it was, and I wanted honest feedback. I wanted to know that someone believed in the book and I truly enjoyed getting unvarnished feedback through my agent. There was one editor who did not like Strike having a famous father and made that point.
'My theatre background has probably helped me be a braver writer and maybe more rigorous, too: the theatre can sustain bold and abstract ideas, but not slow or sloppy storytelling'
Theatre producer Ellie Keel's debut novel, dark academia thriller The Four was published on 11 April by HQ.
In April of this year, Timothy Garton Ash collected his reward money for winning the prestigious 2024 Lionel Gelber Prize.
Today, in Kyiv, the Oxford University professor presented what he bought with it - a new set of reconnaissance drones for immediate use in the war against Russia.
Acclaimed for her accounts of the darkness and desire found in everyday life, ‘the Canadian Chekhov' has died, having suffered from dementia for more than a decade
Shimmr AI, an artificial intelligence start-up that aims to help publishers promote more of their list, has recruited a host of high-profile advisers from across the books industry, signalling the firm's plans to "deploy globally".
As Little, Brown's SFF imprint Orbit celebrates its 50th anniversary, publisher Anna Jackson reflects on its current record-breaking run and on building the brands of the future.
'Confronted by an absolutely infuriating review it is sometimes helpful for the victim to do a little personal research on the critic. Is there any truth to the rumor that he had no formal education beyond the age of eleven? In any event, is he able to construct a simple English sentence? Do his participles dangle? When moved to lyricism does he write "I had a fun time"? Read more